Join an Alliance of dads getting fitter, stronger and torching fat
Tailored progressive training plan, simple nutrition, and a motivating community. Everything busy dads need to build a body they’ll be proud to show off.
Drop 6kg/13lbs (or more) with a personal trainer in your pocket & serious accountability. Want to gain? We can do that too!
30-day money-back guarantee
I'll help you set goals you care about, design your workouts and nutrition strategy so you can get on with your life and crush your goals
I design and implement your bespoke progressive training plan and nutrition strategy based on your specific goals, level of experience, and current health status.
Goal setting | Daily habits | Nutrition tracking | Bespoke training plan | Calorie & macro targets | Weekly check-ins | Direct in-app messaging | Weekly coaching calls | Small community of dads | Full accountability | No gym required
You don't have an information problem!
Right now, at the touch of a button, you have access to more information than ever before. So why aren’t you already in great shape?
You have an implementation problem!
• You haven’t taken the time to figure out what truly matters to you
• You haven’t set goals that get your balls tingling
• You’re not a fitness expert, so you’re unsure what workouts to do or how to manage your nutrition
• You feel like your schedule is too busy to make fitness a priority
• You haven’t fully committed to making a change
• You don’t have anyone to hold you accountable to DO WHAT YOU SAID YOU WOULD!
Why working with a coach and a community works
1. Accountability You Can’t Get Alone
• You’re not just relying on willpower
• I’m checking in on you, and the group will notice if you disappear
2. Expert Knowledge & Guidance – Not Guesswork
• You stop wasting time on random workouts or second-guessing your diet
• I give you a tailored plan for designed for your body, your experience, environment and goals
3. Inspiration & Motivation From Other Men On The Same Journey
• Bonding with other group members will help you stay in the game – and enjoy it
• Seeing others push through tough days can help you do the same
4. A Feeling of Camaraderie
• Fitness isn’t just about lifting weights – it’s about support
• The group reminds you that you’re not doing this alone
5. Weekly Coaching Calls = Real Progress
• You show up, ask questions, get feedback, and walk away with clarity
• No more feeling stuck or confused
6. Community = Strength in Numbers
• You get pulled up when it gets tough and recognition where it’s due
• The group will have your back
7. Fast-Track Results
• Avoid simple mistakes (and injuries)
• Make more progress in 12 weeks than you did all last year
8. Stronger Mindset
• The positivity will help you stay focused, driven, and resilient
• You don’t just change your body, but how you show up across different aspects of your life
9. Better Habits, One Week at a Time
• The program breaks change into small, doable steps
• Build habits that stick, not quick fixes that fizzle out
10. Private Group: Safe Space for Honesty and Vulnerability
• Ask “stupid” questions. Share your struggles. Celebrate wins. We’ll do it Together
• No judgment
11. A Coach Sees What You Can’t
• From posture to mindset blocks, a coach spots what you’re missing
• You grow faster because you’re not doing it blindly
12. Energy and Confidence Spill Into the Rest of Your Life
• You show up better at work, with your kids, and maybe even in the bedroom!
• This isn’t just about losing a few lbs. It’s a full upgrade
✅ Tailored Progressive Training Plan: Designed for your fitness level, schedule, goals, and access to equipment
✅ Nutritional Guidance: Simple, sustainable eating strategies to fuel your results
✅ Daily Support: Direct access to me as your personal trainer through the app
✅ Private Community: A small, supportive group of like-minded dads
✅ Weekly Check-ins & Feedback: So you stay on track and keep progressing
✅ Live Coaching Calls & Q&A: Get expert advice and motivation every week
This isn’t just another fitness plan. It’s a structured transformation with massive accountability to ensure you set goals you care about and smash them.
A program built on:
1. Clarity: Setting goals you care about
2. Strategy: Bespoke training and nutrition specific to you
3. Accountability: Helping you do what you said you would
7 simple steps to get started
1. Sign up and receive your New Member Manual
2. Complete your Fitness Foundations Form and schedule your one-on-one onboarding call with me
3. Join the private community and get involved
4. Receive your training plan & get started
5. Get access to the weekly coaching calls with Q&A
6. Complete your weekly check-ins to track your progress & receive feedback
7. Return & Report on your commitments in the Facebook group for full accountability!
Designed for busy dads
No fads. No fluff. Just dads getting strong, lean, and doing the work.
If you’re a busy dad, juggling work and family and struggling to get control of your weight and fitness, but you know it’s time to take action, the Fit Dad Alliance is for you.
Especially if you’re new to fitness and want to lose 6kg (13lbs) or more and want to do it without spending your life in the gym.
Maybe you’re feeling heavy and lethargic, hiding behind excuses and keeping your hands in front of your belly. If you want help, I’d love to be your coach, your guide who’ll be there to push you when you need it, and let you know when you’re doing well, too.
If making yourself and your family proud are on your bucket list – then making lasting changes to your health and fitness can have a massive, positive impact on your whole family.
Don’t have kids? I’ll make an exception. As long as you’re carrying tackle in your boxers and have eyebrow hair doing its own thing, we’ll get along just fine.
Ready to join?
The Fit Dad Alliance is a small community of dads committed to getting their shit together, dropping lbs and getting in the best shape of their lives. We work together; we support one another, and we go all in. Jump in today, and stay as long as you want following the initial 90-days.
90-Day Transformation
The Fit Dad Alliance kicks off with a 90-day transformation designed to help you see real progress and build lasting habits. Over these three months, you’ll gain the knowledge, structure, and support needed to transform your fitness and health.
After the 90 days, you can choose to continue on a monthly basis for ongoing coaching, accountability, and results—or step away with the confidence and tools to maintain your progress on your own.
Money Back Guarantee
If you decide the Fit Dad Alliance isn’t for you at any point during the first 30 days, just let me know, and I’ll give you a full refund—no questions asked.
Be part of the very first Fit Dad Alliance group — we start Monday, 12th May. Enrolment is now open for founding members.
**Founding Member Offer**
The First 5 Dads to Join Get the Full 90 Days For Just £90
How to claim: Hit the ALL IN payment button below and add the code Dad5 at checkout to get your discount. Only 5 codes available.
All in: 90-Days £257 (£2.85 a day)
Personalised progressive training plan | Nutrition advice | Daily access to a coach in your pocket | Private community | Full accountability | Weekly coaching & Q&A
Monthly: £97 x 3 payments (£3.23 a day)
Exactly as above, just pay monthly instead of one payment.
By joining the Fit Dad Alliance, you agree to the following terms and conditions.
Where will you be 90 days from now?
Today is your chance to finally take action on what you’ve been putting off for years.
Over the next 90 days, you can go all in for less than the price of your daily coffee—get your shit together, drop the weight, and get in great shape with the support of a personal trainer and a community of dads to back you up. Or… you can stay exactly where you are.
My mission is to help you set the right goals from the very beginning and smash them over the next 90 days, so you walk away not just with results but with the knowledge and confidence to sustain them for life.
I’m Mike, a personal trainer from the UK and founder of Men’s Health and Fitness Over 40 Facebook group. I started the group in September 2023 with one clear mission: To help men over 40 lose fat, get fitter, stronger, healthier and happier so they can keep up with their kids and be the dads, husbands, and men they want to be.