If fat loss feels hard, it’s not because you lack motivation.

It’s because you’ve never had a clear starting point.

Just a new diet or fad every Monday that you sack off by Tuesday.

No more of that, my friend…

A clear starting point means knowing your numbers. 

Not guessing.

Get your personalised calorie target below.

Takes 2 minutes…

Quick note before you start:

• Maintain weight = stay the same

• Mild weight loss = slower, easier to stick to

• Weight loss = faster progress

Play with the goals and activity levels to see how the Target Calorie Intake changes.

Imperial
Metric
Basic Information
years
Activity Level
Your results:
Basal Metabolic Rate (BMR):
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Body Mass Index (BMI):
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Target calorie intake per day:
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Got your number?

Nice one. That’s more than most people ever work out.

But the number alone is only half the story…

Let’s be honest: you’ve probably had a number before. From an app, a points system, a diet years ago. And you still ended up here.

So let’s stop the yo-yo cycle right here

Over the next 7 days, I’ll walk you through the simple fundamentals that make a number like this actually mean something.

Not another recipe. Not another meal plan.

Just the handful of real tools that, once you actually understand them, change everything.

Here’s what I’ll show you…

• The one thing you have to do before you try anything again (most people skip it, and it’s exactly why nothing sticks)

• Why you feel hungry when trying to lose weight, and the simple fix almost nobody does properly

• The minimum training that actually moves the needle. No bootcamp, no 60-minute treadmill sessions required

• The single most overlooked lever in fat loss, and it’s not diet or training

• How to stop one bad meal turning into a write-off week

• The real reason this hasn’t worked before, and what actually fixes it

Enter your email below, and I’ll send you the first one today.

No spam. Unsubscribe whenever you like.

Hi, I’m Mike.

A few years ago, I was a new dad, drinking too much, hating what I saw in the mirror, and a physio told me I had the worst posture she’d ever seen (she still keeps a photo of me on her wall to prove it).

But getting fitter and stronger fixed a lot more than my back pain.

My energy, my mood, and how I felt about myself all changed for the better.

Somewhere in that, I found a real passion for helping others feel the same way, which is what led me to become a personal trainer.

But I’m not a high-performance coach, and I don’t do shouting.

I help busy parents and professionals lose fat and rebuild their fitness in a way they can actually stick to, without living in the gym or giving up their life to do it.